February 5, 2015

BP Unfiltered

On Baseball's New Marketing Agency And Appealing to the Masses

by Jeff Quinton

Major League Baseball has just hired the creative marketing agency Anomaly. Anomaly created Budweiser's anti-microbrew spot, "Brewed The Hard Way," which aired during the Super Bowl. How would the ad translate to an MLB commercial? As smooth as a Budweiser Black Crown.

Budweiser Major League Baseball
Proudly
A Macro Beer America’s Game
It’s Not
Brewed Played
To Be
Fussed Blogged Over
It’s Brewed Played
For A The
Crisp Fans
Smooth Finish Past and Present
It Is The Only Beer Game
Beechwood Aged Played Counterclockwise
Since 1876 Before We Had Accurate Historical Date Keeping
There’s Only One Budweiser MLB
It’s Brewed Played For Drinking To Win
Not
Dissecting Calculate
The People Who Drink Follow
Our Beer Game
Are People Who Like
To Drink Beer Watch Games
Brewed Played The Hard Right Way
Let Them Sip Derive Their
Pumpkin Peach Ale Stats on Computers
We’ll Be Brewing Watching Us Some
Golden Suds Actual Games
This Is The Famous
Budweiser Beer Major League Baseball Game
This Bud’s Game’s For You Bud

Don't let it happen, MLB.

Jeff Quinton is an author of Baseball Prospectus. Follow @jjq01
Click here to see Jeff's other articles. You can contact Jeff by clicking here